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Selling Sin: The Marketing of Socially Unacceptable Products, 2nd Edition D. Kirk Davidson 2 Revised edition
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Selling Sin: The Marketing of Socially Unacceptable Products, 2nd Edition
D. Kirk Davidson
Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition.
246 pages, bibliography, index
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