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Identity is Destiny: Leadership and the Roots of Value Creation Ackerman
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Identity is Destiny: Leadership and the Roots of Value Creation
Ackerman
This study goes beyond "branding" to uncover the key to success for any organization - its identity. The author argues that if an organization can discover its identity - its core reason for being - and base its decisions on this knowledge, success will naturally follow.
250 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 13, 2000 |
| ISBN13 | 9781576750681 |
| Publishers | Berrett-Koehler |
| Pages | 240 |
| Dimensions | 165 × 242 × 20 mm · 494 g |
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