Branded Customer Service: The New Competitive Edge - Janelle Barlow - Books - Berrett-Koehler - 9781576754047 - September 1, 2006
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Branded Customer Service: The New Competitive Edge

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Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service.


264 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 1, 2006
ISBN13 9781576754047
Publishers Berrett-Koehler
Pages 264
Dimensions 228 × 151 × 18 mm   ·   385 g

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