Tell your friends about this item:
Markets of One: Creating Customer-unique Value Through Mass Customization - Harvard Business Review Book Series B. Joseph Pine II
Do you have a profile? Log in
Get notified about new B. Joseph Pine II releases
Our customers say:
Add to your iMusic wish list
Markets of One: Creating Customer-unique Value Through Mass Customization - Harvard Business Review Book Series
B. Joseph Pine II
A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
240 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 1, 2000 |
| ISBN13 | 9781578512386 |
| Publishers | Harvard Business Review Press |
| Pages | 240 |
| Dimensions | 157 × 243 × 25 mm · 530 g |
More by B. Joseph Pine II
Show all
![Cover for B. Joseph Pine II · The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money (Hardcover Book) [Revised edition] (2019)](https://imusic.b-cdn.net/images/item/original/973/9781633697973.jpg?b-joseph-pine-ii-2019-the-experience-economy-with-a-new-preface-by-the-authors-competing-for-customer-time-attention-and-money-hardcover-book&class=scaled&v=1571898452)
More from the same publisher
![Cover for Michael D. Watkins · The First 90 Days, Newly Revised and Updated: Proven Strategies for Getting Up to Speed Faster and Smarter (Hardcover Book) [Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/859/9781647822859.jpg?michael-d-watkins-2027-the-first-90-days-newly-revised-and-updated-proven-strategies-for-getting-up-to-speed-faster-and-smarter-hardcover-book&class=scaled&v=1645561406)
![Cover for W. Chan Kim · Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover Book) [Enhanced edition] (2026)](https://imusic.b-cdn.net/images/item/original/087/9798892793087.jpg?w-chan-kim-2026-blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-hardcover-book&class=scaled&v=1777031524)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Artificial Intelligence - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/820/9798892792820.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-artificial-intelligence-hbr-s-10-must-reads-paperback-book&class=scaled&v=1768847129)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Leading Digital Transformation, Updated and Expanded (featuring "Discovery-Driven Digital Transformation" by Rita McGrath and Ryan McManus) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/929/9798892792929.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-leading-digital-transformation-updated-and-expanded-featuring-discovery-driven-digital-transformation-by-rita-mcgrath-and-ryan-mcmanus-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Building a Great Culture, Updated and Expanded (featuring "What People Get Wrong About Psychological Safety" by Amy C. Edmondson and Michaela J. Kerrissey) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/967/9798892792967.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-building-a-great-culture-updated-and-expanded-featuring-what-people-get-wrong-about-psychological-safety-by-amy-c-edmondson-and-michaela-j-kerrissey-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Communication, Updated and Expanded (featuring "The Surprising Power of Questions" by Alison Wood Brooks and Leslie K. John) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/981/9798892792981.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-communication-updated-and-expanded-featuring-the-surprising-power-of-questions-by-alison-wood-brooks-and-leslie-k-john-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Decision-Making, Updated and Expanded (featuring "The Irreplaceable Value of Human Decision-Making in the Age of AI" by Martin Reeves, Mihnea Moldoveanu, and Adam Job) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/001/9798892793001.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-decision-making-updated-and-expanded-featuring-the-irreplaceable-value-of-human-decision-making-in-the-age-of-ai-by-martin-reeves-mihnea-moldoveanu-and-adam-job-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Innovation, Updated & Expanded (featuring "What Is Disruptive Innovation?" by Clayton M. Christensen, Michael E. Raynor, and Rory McDonald) - HBR's 10 Must Reads (Paperback Book) [Updated & Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/025/9798892793025.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-innovation-updated-expanded-featuring-what-is-disruptive-innovation-by-clayton-m-christensen-michael-e-raynor-and-rory-mcdonald-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/049/9798892793049.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-marketing-updated-and-expanded-featuring-marketing-myopia-by-theodore-levitt-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762672609)
See all of B. Joseph Pine II ( e.g. Hardcover Book , Paperback Book and CD )