Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges - Eric van Heck - Books - Harvard Business Review Press - 9781578516582 - July 1, 2002
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Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges

Eric van Heck

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Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges

Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprint for designing, implementing, and profiting from electronic markets. It also shows how companies can use markets in procurement, resale, and clearance, and in applications such as prediction, risk management, and decision making.

272 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 1, 2002
ISBN13 9781578516582
Publishers Harvard Business Review Press
Pages 272
Dimensions 172 × 251 × 7 mm   ·   489 g
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