Creating Demand: Generate Cool, Custom Marketing Ideas - Gerardo V. Tabio - Books - Prometheus Books - 9781591027553 - October 27, 2009
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Creating Demand: Generate Cool, Custom Marketing Ideas

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Everyone knows the importance of good marketing, but few companies consistently create successful campaigns. Spending marketing budgets wisely, especially when the economy is in a downturn, is more important than ever. This book guides you step-by-step to create a marketing plan that can produce positive, measurable results.


337 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 27, 2009
ISBN13 9781591027553
Publishers Prometheus Books
Pages 337
Dimensions 154 × 227 × 23 mm   ·   358 g

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