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Managing Business in a Multi-channel World: Success Factors for E-Business Timo Saarinen
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Managing Business in a Multi-channel World: Success Factors for E-Business
Timo Saarinen
Addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. The book offers insight into studies on multi-channel e-business in consumers, markets and strategy of e-business and the impending future of the multi-channel environment.
370 pages, 1, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 30, 2005 |
| ISBN13 | 9781591406297 |
| Publishers | IGI Global |
| Pages | 370 |
| Dimensions | 178 × 254 × 22 mm · 898 g |
| Language | English |
| Editor | Saarinen, Timo |
| Editor | Tinnila, Markku |
| Editor | Tseng, Anne |
