Marketing for Scientists: How to Shine in Tough Times - Marc J. Kuchner - Books - Princeton University Press - 9781597269940 - November 15, 2011
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Marc J. Kuchner
Marketing for Scientists: How to Shine in Tough Times 3rd edition

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Provides detailed advice about how to land a good scientist job, win funding, and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.

240 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 15, 2011
ISBN13 9781597269940
Publishers Princeton University Press
Pages 248
Dimensions 154 × 227 × 14 mm   ·   348 g
Language English  

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