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Choice Models in Marketing: Economic Assumptions, Challenges and Trends - Foundations and Trends (R) in Marketing Sandeep R. Chandukala Annotated edition
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Choice Models in Marketing: Economic Assumptions, Challenges and Trends - Foundations and Trends (R) in Marketing
Sandeep R. Chandukala
Examines recent developments in the modelling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. The aim of this book is to lay out the foundations of choice models and discuss recent advances.
100 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 28, 2008 |
| ISBN13 | 9781601981646 |
| Publishers | now publishers Inc |
| Pages | 100 |
| Dimensions | 156 × 234 × 5 mm · 149 g |
| Language | English |
