Promotion Dynamics - Foundations and Trends® in Marketing - Scott A. Neslin - Books - now publishers Inc - 9781601982803 - November 11, 2009
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Scott A. Neslin
Promotion Dynamics - Foundations and Trends® in Marketing

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Presents a comprehensive overview of the various dynamic effects of promotions. To keep the discussion centred on a common theme, the authors focus in particular on the dynamic effects of price promotions (rather than non-price promotions) offered to consumers (rather than to the trade or to sales force).

108 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 11, 2009
ISBN13 9781601982803
Publishers now publishers Inc
Pages 108
Dimensions 157 × 234 × 6 mm   ·   163 g
Language English  

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See all of Scott A. Neslin ( e.g. Paperback Book )