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Is Food Marketing Making Us Fat?: A Multi-disciplinary Review - Foundations and Trends (R) in Marketing Pierre Chandon
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Is Food Marketing Making Us Fat?: A Multi-disciplinary Review - Foundations and Trends (R) in Marketing
Pierre Chandon
Reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected.
98 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 30, 2011 |
| ISBN13 | 9781601984661 |
| Publishers | now publishers Inc |
| Pages | 98 |
| Dimensions | 156 × 234 × 5 mm · 149 g |
| Language | English |
