Tell your friends about this item:
Product Assortment and Consumer Choice: An Interdisciplinary Review - Foundations and Trends (R) in Marketing Alexander Chernev
Do you have a profile? Log in
Get notified about new Alexander Chernev releases
Our customers say:
Add to your iMusic wish list
Product Assortment and Consumer Choice: An Interdisciplinary Review - Foundations and Trends (R) in Marketing
Alexander Chernev
Examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research propositions delineating the impact of product assortment on consumer choice.
74 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 15, 2012 |
| ISBN13 | 9781601985347 |
| Publishers | now publishers Inc |
| Pages | 74 |
| Dimensions | 156 × 234 × 4 mm · 117 g |
| Language | English |
More by Alexander Chernev
Show all
![Cover for Alexander Chernev · Strategic Marketing Management (Paperback Book) [9th edition] (2018)](https://imusic.b-cdn.net/images/item/original/502/9781936572502.jpg?alexander-chernev-2018-strategic-marketing-management-paperback-book&class=scaled&v=1627984237)
![Cover for Alexander Chernev · The Marketing Plan Handbook (Paperback Book) [5th edition] (2018)](https://imusic.b-cdn.net/images/item/original/557/9781936572557.jpg?alexander-chernev-2018-the-marketing-plan-handbook-paperback-book&class=scaled&v=1631304250)
More from the same publisher
See all of Alexander Chernev ( e.g. Paperback Book and Hardcover Book )