Product Assortment and Consumer Choice: An Interdisciplinary Review - Foundations and Trends (R) in Marketing - Alexander Chernev - Books - now publishers Inc - 9781601985347 - March 15, 2012
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Product Assortment and Consumer Choice: An Interdisciplinary Review - Foundations and Trends (R) in Marketing

Alexander Chernev

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Product Assortment and Consumer Choice: An Interdisciplinary Review - Foundations and Trends (R) in Marketing

Examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research propositions delineating the impact of product assortment on consumer choice.

74 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 15, 2012
ISBN13 9781601985347
Publishers now publishers Inc
Pages 74
Dimensions 156 × 234 × 4 mm   ·   117 g
Language English  
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