The Competition between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions - Foundations and Trends (R) in Marketing - Raj Sethuraman - Books - now publishers Inc - 9781601987129 - September 30, 2013
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The Competition between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions - Foundations and Trends (R) in Marketing

Raj Sethuraman

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The Competition between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions - Foundations and Trends (R) in Marketing

Provides a comprehensive review of the literature on economic models of national brand - store brand competition. The authors review 47 studies published between 1966 and 2011, and report over 160 results. More importantly, the focus is exclusively on the analytical models that give rise to those results.

126 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2013
ISBN13 9781601987129
Publishers now publishers Inc
Pages 126
Dimensions 156 × 234 × 7 mm   ·   189 g

See all of Raj Sethuraman ( e.g. Paperback Book )