Computational Advertising: Techniques for Targeting Relevant Ads - Foundations and Trends (R) in Information Retrieval - Dave, Kushal Varma, Vasudeva - Books - now publishers Inc - 9781601988324 - October 29, 2014
In case cover and title do not match, the title is correct

Computational Advertising: Techniques for Targeting Relevant Ads - Foundations and Trends (R) in Information Retrieval


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Focuses predominantly on the problems and solutions proposed in traditional areas while also looking briefly at the emerging areas. To facilitate future research, a discussion of available resources, a list of public benchmark datasets and a discussion on future research directions are provided in the concluding sections.


174 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2014
ISBN13 9781601988324
Publishers now publishers Inc
Pages 174
Dimensions 156 × 234 × 9 mm   ·   254 g
Language English