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Consumers' Purchase Intentions and Their Behavior - Foundations and Trends (R) in Marketing Vicki Morwitz
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Consumers' Purchase Intentions and Their Behavior - Foundations and Trends (R) in Marketing
Vicki Morwitz
Reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions.
62 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 13, 2014 |
| Original release date | 2015 |
| ISBN13 | 9781601988805 |
| Publishers | now publishers Inc |
| Pages | 62 |
| Dimensions | 234 × 158 × 7 mm · 99 g |
| Language | English |
