Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis - Foundations and Trends in Marketing - Dawn Iacobucci - Books - now publishers Inc - 9781601989130 - December 30, 2015
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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis - Foundations and Trends in Marketing

Dawn Iacobucci

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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis - Foundations and Trends in Marketing

Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.

104 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 30, 2015
ISBN13 9781601989130
Publishers now publishers Inc
Pages 104
Dimensions 156 × 234 × 6 mm   ·   158 g
Language English  
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