Developing Winning Brand Strategies - Lars Finskud - Books - Business Expert Press - 9781606490433 - June 1, 2009
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Lars Finskud
Developing Winning Brand Strategies

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Provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. This title introduces relationships between branding, strategy, and corporate performance.

104 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 1, 2009
ISBN13 9781606490433
Publishers Business Expert Press
Pages 104
Dimensions 229 × 153 × 6 mm   ·   163 g
Language English  

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