The Social Media Communication Matrix: A New Direction in Public Relations - ISSN - Kenneth D. Plowman - Books - Business Expert Press - 9781606497920 - September 30, 2015
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Kenneth D. Plowman
The Social Media Communication Matrix: A New Direction in Public Relations - ISSN

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Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this book is to meld current trends in social media to strategic communications planning in the field of PR.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2015
ISBN13 9781606497920
Publishers Business Expert Press
Pages 150
Dimensions 152 × 228 × 11 mm   ·   281 g
Language English  

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