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Launching New Products: Best Marketing and Sales Practices John Westman
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Launching New Products: Best Marketing and Sales Practices
John Westman
The goals of this book are to discuss critical topics in launching new products, and to distil successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members.
150 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 30, 2015 |
| ISBN13 | 9781606499221 |
| Publishers | Business Expert Press |
| Pages | 150 |
| Dimensions | 152 × 228 × 8 mm · 218 g |
| Language | English |
