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Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value Eliane Pereira Zamith Brito
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Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value
Eliane Pereira Zamith Brito
Shows how companies can improve their brand value by fostering their online corporate reputation. The book is a result of four years of research, in which the authors analysed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks.
140 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 30, 2015 |
| ISBN13 | 9781606499429 |
| Publishers | Business Expert Press |
| Pages | 140 |
| Dimensions | 152 × 228 × 8 mm · 209 g |
| Language | English |
