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Cases on Innovations in Educational Marketing: Transnational and Technological Strategies - Advances in Educational Marketing, Administration, and Leadership Purnendu Tripathi
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Cases on Innovations in Educational Marketing: Transnational and Technological Strategies - Advances in Educational Marketing, Administration, and Leadership
Purnendu Tripathi
Addresses the prominent issues involved in marketing these new educational approaches that are revolutionising the entire education sector. The institutions highlighted in these cases are emerging as educational corporate entities with a bouquet of academic programmes as products endeavouring to augment their presence worldwide with innovative technological and transnational strategies.
392 pages, 1, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 1, 2011 |
| ISBN13 | 9781609605995 |
| Publishers | IGI Global |
| Genre | Interdisciplinary Studies > Higher Education |
| Pages | 350 |
| Dimensions | 216 × 280 × 22 mm · 1.22 kg |
| Language | English |
| Editor | Mukerji, Siran |
| Editor | Tripathi, Purnendu |
