Selling War: A Critical Look at the Military's PR Machine - Steven J. Alvarez - Books - Potomac Books Inc - 9781612347721 - March 1, 2016
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Selling War: A Critical Look at the Military's PR Machine

Steven J. Alvarez

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Selling War: A Critical Look at the Military's PR Machine

Recounts how the US military lost the information war in Iraq by engaging the wrong audiences, ignoring Iraqi citizens and the wider Arab population, and playing mere lip service to the directive: “put an Iraqi face on everything.” Steven J. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations.

384 pages, 13 photographs

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 1, 2016
ISBN13 9781612347721
Publishers Potomac Books Inc
Pages 384
Dimensions 161 × 236 × 32 mm   ·   752 g

See all of Steven J. Alvarez ( e.g. Hardcover Book )