The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value - Peter Fader - Books - Wharton Digital Press - 9781613631416 - October 30, 2018
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Peter Fader
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

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A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

136 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 30, 2018
ISBN13 9781613631416
Publishers Wharton Digital Press
Pages 136
Dimensions 140 × 216 × 11 mm   ·   326 g

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