Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships - Naresh K. Malhotra - Books - Business Expert Press - 9781631574337 - April 30, 2016
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Naresh K. Malhotra
Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

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Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.

168 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 30, 2016
ISBN13 9781631574337
Publishers Business Expert Press
Pages 168
Dimensions 152 × 228 × 9 mm   ·   249 g
Language English  

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