A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation - David Michaelson - Books - Business Expert Press - 9781631577611 - January 30, 2017
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation Third edition

David Michaelson

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation Third edition

Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.

289 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 30, 2017
ISBN13 9781631577611
Publishers Business Expert Press
Pages 289
Dimensions 228 × 153 × 24 mm   ·   472 g
Language English  
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