Entrepreneurship

Entrepreneurship refers to the process of establishing, organizing or designing a new firm or business which offers goods, services or processes. It is also described as the capability to manage and develop a new business with the willingness to take risks in order to make profits. Entrepreneurs are also innovators, leaders and inventors. Factors that affect the success of an entrepreneurial venture are market strategies, establishing methods, industrial growth, team work, marketing force, goodwill, etc. This book explores the unexplored aspects of entrepreneurship by compiling case studies contributed by veterans from across the globe. It will also give in-depth knowledge about the various concepts related to this field. It is a valuable compilation of topics, ranging from the basic to the most complex approaches and techniques required to run a successful business. Students, researchers, entrepreneurs and anyone interested in this field will find this book full of crucial information.