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Marketing Fundamentals for Future Professionals Bruce Robertson
Marketing Fundamentals for Future Professionals
Bruce Robertson
Offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life. Modelled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships.
370 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 30, 2017 |
| ISBN13 | 9781634875912 |
| Publishers | Cognella, Inc |
| Pages | 370 |
| Dimensions | 150 × 220 × 10 mm · 556 g (Weight (estimated)) |
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