Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage - Allen P. Adamson - Books - BenBella Books - 9781637742952 - May 2, 2023
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Allen P. Adamson
Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage

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Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories.

320 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 2, 2023
ISBN13 9781637742952
Publishers BenBella Books
Pages 240
Dimensions 239 × 160 × 25 mm   ·   406 g

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