The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling - And What to Do About It - Allen Weiss - Books - BenBella Books - 9781637745038 - March 19, 2024
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The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling - And What to Do About It

Allen Weiss

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The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling - And What to Do About It

Today’s customers want brands, not products. In The Brand Benefits Playbook, two of the world’s leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 19, 2024
ISBN13 9781637745038
Publishers BenBella Books
Pages 256
Dimensions 236 × 160 × 27 mm   ·   436 g

See all of Allen Weiss ( e.g. Hardcover Book and Paperback Book )