Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing - Amir Heiman - Books - now publishers Inc - 9781638280200 - June 21, 2022
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Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing

Amir Heiman

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Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing

Reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyses an individual's decision whether, and to what extent, to use a new technology given economic conditions.

68 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 21, 2022
ISBN13 9781638280200
Publishers now publishers Inc
Pages 68
Dimensions 108 g
Language English  

See all of Amir Heiman ( e.g. Paperback Book )