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Cases on Social Justice in China and Perspectives on Chinese Brands
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Cases on Social Justice in China and Perspectives on Chinese Brands
Proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected.
335 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 22, 2022 |
| Original release date | 2023 |
| ISBN13 | 9781668449554 |
| Publishers | IGI Global |
| Pages | 276 |
| Dimensions | 150 × 220 × 20 mm · 1 kg |
| Language | English |
| Editor | Elhaoussine |
| Editor | Wang |
