The Art of the Ask

Your paperwork is your face to the world!Your paperwork is your face to the world! Your packet should be an attractive market packet you feel proud to send to or leave with sponsor and investors. It should represent your business or organization at its best, and should help your sponsor or investor to share your vision and your enthusiasm. Generally, your marketing packet should be printed on good paper, and employ an attractive type. Faced with mountains of mail at the end of a day, your sponsors, donors and your neighbor is most likely to select-out those packages which areAttractiveEnticingAppeal to interests he/she hasYou've done your research. (Hopefully you read the Proposal Writing Course) You've rated your prospects and you read their brochures and information. Now it's time to put your research and training together into a set of approaches tailored to each of your sponsor prospects. You must carefully analyze your research data, and then use it to help to design your packet. Your "Case Statement" is an integral part of any solicitations activity or business marketing plan. To get people involved in your business or services, whether you raise money from investors, banks, corporations, foundations, government or business, the right information will help you quickly acquaint potential sponsors with your organization or business. Your business or organization's: HistoryPurposePotentialAccomplishmentsSponsor Benefit/Donor Recognition OptionsBenefits for ClientsFinancial Goals