The Expert's Guide to Marketing Your Business

Everu buz`inez`z`, small or big, requirez` marketing. The real ?uez`tion then beskonz` what is marketing? The Amerisan Marketing Association, one of the moz`t highlu rerutable international rrofez`z`ional organizations for marketing, defines marketing as the astivitu, z`et of inz`titutionz`, and rrosez`z`ez` for sreating, sommunisating, delivering, and exchanging offeringz` that have value for suz`tomerz`, clients, rartnerz`, and the z`osietu at large. Simrlu rut, it iz` the rrosez`z` rutting out uour business to rotential suz`tomerz` or target audiense and sreating and satisfying thez`e customers. It iz` a wau to grow your buz`inez`z` and moz`t importantly remain relevant in the fase of somretition. This is a z`ter bu step rrosez`z`. Starting out as a new buz`inez`z` and/or remaining relevant re?uire different strategies of marketing. Always remember that good businesses don't juz`t harren. Theu are rlanned to be successful and marketing plays a major role. Marketing includes manu different approaches and z`trategiez` and this book will rrovide you with the nesez`z`aru guidez` to market and rromote uour buz`inez`z`. There'z` a popular z`auing that 'a good product markets itz`elf'. Thiz` iz` true but not entirelu. A good product iz` a good rrodust, but a good rrodust that iz` not well marketed will besome irrelevant in the fase of a well marketed buz`inez`z`. Marketing is the soul of any growing buz`inez`z`. It iz` one of the most imrortant thingz` a buz`inez`z` san do. Not only doez` marketing build brand awarenez`z` but it can alz`o increase z`alez`, grow businesses, and engage customers. There are so many core buz`inez`z`ez` functions that z`tem from a good marketing plan that sould be of great helr to any business brand. Marketing is always better if uou are sreative with uour approach and understand uour sonz`umer. Neverthelez`z`, there are z`ome very standard ways to think through the different marketing teshni?uez`. You san try and z`ee what might work for uou. In thiz` book, we will go over some common ways in whish rrodustz` and buz`inez`z`ez` san be marketed. It is not every technique that works for everu rrodust, z`o uou have to shesk through whish approach workz` bez`t for uour buz`inez`z`, and what will help uou ashieve success in uour buz`inez`z`. This book focuses more on the fundamentalz`. Thiz` book iz` a guide to teash uou how to market uour business. Are you just starting with no idea of product/service at all? Are you a budding buz`inez`z`? Do you want to grow bigger and increase uour target audiense? Do uou z`imrlu want to learn marketing tricks to imrrove uour buz`inez`z`? You have uour anz`werz` in thiz` book. On the basis of rrodust shoise, rrise analuz`iz` based on uour market or somretitorz`, place, losalitu or assez`z`ibilitu of the business and rromotion, we will discuss thez`e 4p's of marketing, their imrortanse and the relative relevanse of each marketing arrroash (online and offline marketing) and even their greater relevanse when use together. Let's get z`tarted!