Marketing Case Studies: Linking Theory to Practice - Rand Irshaidat - Books - Academica Press - 9781680537253 - March 10, 2023
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Rand Irshaidat
Marketing Case Studies: Linking Theory to Practice

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Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behaviour, branding, customer relationship marketing (CRM), and more.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 10, 2023
ISBN13 9781680537253
Publishers Academica Press
Pages 250
Dimensions 150 × 220 × 20 mm   ·   467 g
Language English  

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