Strategic Marketing for the C-suite: A Review of the Research Literature and its Relevance to Senior Executives - Foundations and Trends (R) in Marketing - David Midgley - Books - now publishers Inc - 9781680830569 - October 30, 2015
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Strategic Marketing for the C-suite: A Review of the Research Literature and its Relevance to Senior Executives - Foundations and Trends (R) in Marketing

David Midgley

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Strategic Marketing for the C-suite: A Review of the Research Literature and its Relevance to Senior Executives - Foundations and Trends (R) in Marketing

Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).

214 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 30, 2015
ISBN13 9781680830569
Publishers now publishers Inc
Pages 214
Dimensions 156 × 234 × 11 mm   ·   303 g
Language English  
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