Ethnography in Marketing and Consumer Research - Foundations and Trends (R) in Marketing - Alladi Venkatesh - Books - now publishers Inc - 9781680832341 - January 10, 2017
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Ethnography in Marketing and Consumer Research - Foundations and Trends (R) in Marketing

Alladi Venkatesh

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Ethnography in Marketing and Consumer Research - Foundations and Trends (R) in Marketing

Offers a step-by-step approach to conducting ethnography in business and consumer settings with some examples. This monograph also provides a framework and some general principles.

110 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 10, 2017
ISBN13 9781680832341
Publishers now publishers Inc
Pages 110
Dimensions 156 × 234 × 6 mm   ·   163 g
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