The Cultural Meaning of Brands - Foundations and Trends in Marketing - Carlos J. Torelli - Books - now publishers Inc - 9781680832860 - May 31, 2017
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The Cultural Meaning of Brands - Foundations and Trends in Marketing

Carlos J. Torelli

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The Cultural Meaning of Brands - Foundations and Trends in Marketing

Introduces a conceptual framework to understand how globalization is changing the marketplace and the way consumers bring cultural meanings and identities to the fore of their minds; the mechanisms by which brands acquire cultural meanings; and the tools that marketers have to purposefully imbue brands with cultural meanings.

74 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 31, 2017
ISBN13 9781680832860
Publishers now publishers Inc
Pages 74
Dimensions 122 g

See all of Carlos J. Torelli ( e.g. Paperback Book )