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Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting - Foundations and Trends in Information Retrieval Jun Wang
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting - Foundations and Trends in Information Retrieval
Jun Wang
Offers insightful knowledge of real-world systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.
156 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 24, 2017 |
| ISBN13 | 9781680833102 |
| Publishers | now publishers Inc |
| Pages | 156 |
| Dimensions | 150 × 220 × 10 mm · 231 g |
| Language | English |
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