Multichannel Retailing: A Review and Research Agenda - Foundations and Trends (R) in Marketing - Huan Liu - Books - now publishers Inc - 9781680834949 - December 19, 2018
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Multichannel Retailing: A Review and Research Agenda - Foundations and Trends (R) in Marketing


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Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased, with a number of new articles being published on this topic. An updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.


92 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 19, 2018
ISBN13 9781680834949
Publishers now publishers Inc
Pages 92
Dimensions 234 × 156 × 4 mm   ·   140 g
Language English  

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