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A Chronology of Health Care Marketing Research - Foundations and Trends (R) in Marketing Dawn Iacobucci
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A Chronology of Health Care Marketing Research - Foundations and Trends (R) in Marketing
Dawn Iacobucci
Explores marketing issues in health care. The primary focus of this book is the collection of summaries of marketing research articles which together represent what is known in academic research at the nexus of marketing and health care.
474 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 20, 2019 |
| ISBN13 | 9781680836301 |
| Publishers | now publishers Inc |
| Pages | 474 |
| Dimensions | 156 × 234 × 4 mm · 657 g |
| Language | English |
