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Studying Healthcare from a Marketing Perspective - Foundations and Trends (R) in Marketing Dawn Iacobucci
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Studying Healthcare from a Marketing Perspective - Foundations and Trends (R) in Marketing
Dawn Iacobucci
Reflects on issues where marketers could have greater impact and use their potential roles to further improve health care. This monograph is intended to be practical and useful, and with all suggestions and recommendations deriving from solid theory.
84 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 20, 2022 |
| ISBN13 | 9781680839180 |
| Publishers | now publishers Inc |
| Pages | 84 |
| Dimensions | 156 × 234 × 4 mm · 131 g |
| Language | English |
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