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Principles of Business: Marketing - Principles of Business
Salem Press
Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts that allow readers to develop a deeper understanding of the field. This volume provides easy access to the essentials of marketing, including advertising, copy writing, social media, and branding.
300 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 21, 2017 |
| ISBN13 | 9781682175996 |
| Publishers | H.W. Wilson Publishing Co. |
| Pages | 300 |
| Dimensions | 150 × 220 × 20 mm · 1.27 kg |
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