M-Commerce: Experiencing the Phygital Retail - - Books - Apple Academic Press Inc. - 9781774634165 - March 31, 2021
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M-Commerce: Experiencing the Phygital Retail 1st edition

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M-Commerce: Experiencing the Phygital Retail 1st edition

This book presents a pragmatic approach to understanding and capitalizing on the new m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. <

418 pages, 93 Tables, black and white; 10 Illustrations, color; 50 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 31, 2021
ISBN13 9781774634165
Publishers Apple Academic Press Inc.
Pages 418
Dimensions 453 g
Language English  
Editor Duhan, Punita
Editor Singh, Anurag