Marketing Analytics: A Machine Learning Approach - A. Mansurali-P. Mary Jeyanthi - Books - Apple Academic Press Inc. - 9781774910887 - February 2, 2023
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A. Mansurali-P. Mary Jeyanthi
Marketing Analytics: A Machine Learning Approach

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A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.

350 pages, 20 Tables, black and white; 12 Line drawings, color; 174 Line drawings, black and white;

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 2, 2023
ISBN13 9781774910887
Publishers Apple Academic Press Inc.
Pages 350
Dimensions 236 × 156 × 25 mm   ·   692 g
Language English  
Editor Jeyanthi, P. Mary (Jaipuria Institute of Management, India)
Editor Mansurali, A. (PSG Institute of Management, India)

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