Marketing Perspectives on Phygitalization - - Books - Apple Academic Press Inc. - 9781774918463 - March 12, 2025
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Marketing Perspectives on Phygitalization

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Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.

354 pages, 16 Illustrations, color; 23 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 12, 2025
ISBN13 9781774918463
Publishers Apple Academic Press Inc.
Pages 354
Dimensions 150 × 220 × 20 mm   ·   720 g
Language English  
Editor Anand, Arpan
Editor Ghosal, Indrajit
Editor Jindal, Priya
Editor Mukherjee, Subhadeep
Editor Rana, Sudhir

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