Event Planning and Destination Marketing - John Ericson A. Policarpio - Books - Arcler Press - 9781779569059 - March 1, 2026
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John Ericson A. Policarpio
Event Planning and Destination Marketing

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Events act as vital forces in tourism, drawing visitors while shaping destination identity and boosting local economies. Insights reveal artful planning, stakeholder coordination, digital strategies, sponsorship management, and evaluation techniques that build a destination’s brand and community appeal.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2026
ISBN13 9781779569059
Publishers Arcler Press
Pages 470
Dimensions 150 × 220 × 10 mm   ·   705 g   (Weight (estimated))

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