Research Themes for Events - Peter Robinson - Books - CABI Publishing - 9781780642529 - October 25, 2013
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Peter Robinson
Research Themes for Events

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Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.

184 pages, 65

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 25, 2013
ISBN13 9781780642529
Publishers CABI Publishing
Pages 192
Dimensions 248 × 177 × 16 mm   ·   568 g
Language English  
Editor Finkel, Rebecca (Queen Margaret University, UK)
Editor McGillivray, David (University of the West of Scotland, UK)
Editor McPherson, Gayle (University of the West of Scotland, UK)
Editor Robinson, Dr Peter (Department Head, Leeds Beckett University, UK)

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