Music Rights Without Fights - Richard Kirstein - Books - Rethink Press - 9781781334553 - March 4, 2020
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Richard Kirstein
Music Rights Without Fights Us edition

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Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:

Understand how music rights work Learn about key cost drivers and how to control them Identify risk and how to reduce it Improve their bargaining position Secure smarter deals and sustainable relationships

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 4, 2020
ISBN13 9781781334553
Publishers Rethink Press
Pages 272
Dimensions 203 × 203 × 14 mm   ·   435 g
Language English  

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