Tell your friends about this item:
Crisis, Credibility And Corporate History Bieri
Crisis, Credibility And Corporate History
Bieri
This book explores the use of corporate history for communication and marketing purposes.
176 pages
| Media | Books Book |
| Released | October 29, 2014 |
| ISBN13 | 9781781381373 |
| Publishers | Liverpool University Press |
| Pages | 146 |
| Dimensions | 238 × 163 × 12 mm · 385 g |
| Editor | Bieri, Alexander |